I served as the lead designer for New Era’s 12-day holiday campaign, promoting a wide range of MLB, NFL, and NBA products alongside special collaborations with Power Rangers and Teenage Mutant Ninja Turtles. Working closely with the creative directors, I helped concept and execute playful, theme-driven social graphics, drawing inspiration from nostalgic 90s infomercials and pairing that aesthetic with modern, energetic photo assets from the campaign. The result was a series of visuals that felt clever, fun, and unique to each collection.