As a graphic designer for Hat Club, I created a wide range of campaign visuals spanning merch, collectible pins, production assets, and event graphics. I brought the brand’s fun, playful personality to life across social content, photo and video treatments, and in-store/office environments. My work focused on connecting with the streetwear community and collectors, translating campaign concepts into engaging visuals that highlighted product drops, amplified the culture around them, and elevated the overall brand experience.