I developed the visual identity for an on-campus ice cream truck activation celebrating PUMA Basketball athlete and hip-hop artist Flau’Jae Johnson. The goal was to translate Flau’Jae’s bold, energetic style into a branded experience that felt authentic to both her and PUMA. I designed the full suite of event assets, including truck graphics, custom merch, menus, and napkins, integrating her signature phrases and personality throughout the activation.